business marketing

Start with Duplicating Human Excellence when Making a Successful Business…

Making a successful business these days has a lot to do with modeling after a successful personality. Successful people seem to have unconscious competence, a naturally successful personality, because getting dressed to impress just doesn’t do it anymore. People will see through the BS every time, and they want what’s real. Gone are the days of melodrama, and make room for a reality show on every celebrity out there! A true “successful personality” acts with unconscious competence.

But just how do you attain a “successful personality?”

The easiest way is to simply model after someone who is successful. Now, this is easier said than done. But I’ve laid out for you three easy steps to follow, once you find that successful personality you want to model after.

First, examine your successful personality model’s belief system…

And change your beliefs to match theirs. Most successful personally models out there have similar belief systems. Although they come from various religious backgrounds, the core belief is the same: the law of attraction. Almost every spiritual book out there has scriptures to back the law of attraction, so you can find a successful personality who may be Christian, Jewish, Muslim, Buddhist or other and they all tend to believe that they need to take on responsibility for their own actions. When you can assume responsibility for the things that have happened to you, and when you can admit that the life you’re living today was created as a result of your own actions, then that gives you extreme personal power to change the outcome of your life! Also, making a successful business has to do with believing that there is no such thing as failure. You may not always accomplish the goal you set out for on the first try, but you did succeed in creating a result. From that result, you can learn and try again. Colonel Sanders himself didn’t even set out to start his business until the age of 65, and he received 1009 “no way get out of here old man” responses to his attempt to sell his recipe before he received the first “yes, I’ll use your recipe”. See, he never failed; he only generated 1009 “results” to learn from to bring him his first open door for making a successful business. One thousand nine negative responses! Who has that kind of motivation? A successful personality does!

Second, examine your mentor’s syntax for making a successful business…

What do I mean by this? Syntax refers to the order of thinking and acting. For example, some people respond to a given stimulus without thinking, and others think it through first. Some people will never make a decision without “sleeping on it”. Others will go with their gut feeling. You can tell if a person is thinking or remembering by the body language and direction of the eyes as they contemplate a problem, create a story or try to remember something in their past. A successful personality will handle problems with ease, almost seemingly not getting at all upset, but rather embracing the problem as a challenge and a chance to learn, analyzing the problem logically so as to act in the best way possible.

Third, examine the physiology of your successful personality model….

This means the way they move, breath, act, their eating and sleeping habits. Increased physical energy alone can be attained simply by changing one’s personal dietary habits. Find out what your role model does to get the creative juices running.

Making a successful business has everything to do with taking action!

You have to stretch yourself. I’m sure you’re aware that, when working out or training to run, you can’t train yourself to run further until you make yourself go just a little bit past your comfort zone each time you run. When you get to the point of thinking you might collapse, but then you convince yourself to push on… that’s when you can train to go the extra mile. This it not only fact in physiology, it’s a metaphor for stretching yourself by getting past your comfort zone just a little bit to achieve higher chance of making a successful business.

“Making a successful business” can be achieved by absorbing your mentor’s successful personality…

It seems to work like osmosis, but the more you listen to audio recordings from a known successful personality, the more you become like that person. Over time, you begin to find yourself thinking, acting, and talking with the same confidence.

Successful business women know the importance of having mentors at various stages throughout their lives. Whether it was in school, sports teams, dance or other activities, who among us doesn’t remember having someone who offered the help, support and advice that helped us get some challenging times.

Business is tough enough for success business women so why not have some people you can count on for support. Many people will tell you what they think you want to hear, not enough will tell you what you should hear.

And receiving and accepting candid feedback is a main reason why successful business women get that way. They use it to avoid costly mistakes and make better decisions to achieve their business goals and professional aspirations.

Mentors are important to those who may be lacking the experience, knowledge or skills required in a certain task or position. Successful business women can leverage the capabilities of others to help them when their lack of experience could be a liability.

After all any stretch assignment has potential pitfalls where your lack of experience could cause you to fail. This is where a mentor can help. You learn from their mistakes, not just from yours.

But how do you know what type of mentor you need? Who would be the best person to help? How can successful business women find them?

The first step requires an objective self-assessment – You can’t find a mentor until you “find” (know) yourself. Only after you know what you need, can you find a mentor to help.

Ask yourself what do I really need in a mentor – if it’s for career then maybe you want to know what jobs you should be taking now. What course and/or training are needed? What assignments should successful business women be thinking about taking to give them the right experience given their career choices?

Or maybe you’re in a new role or stretch assignment. You might want to ask a mentor – What are the barriers to success? How do I get around them? Who should I involve? What other skills are needed? And so on. Determine and understand what you really want.

Step 2 – After you have answered these questions, ask yourself how a mentor can help you.

Mentors can help with a promotion, developing skills, identifying strengths, getting help with weakness and as well as business progress. They can also be business development sponsors for successful business women.

The right business related mentor is also someone who knows your field, can help you learn new things and is willing to give his or her time to help you. Often they have the knowledge and skills, open-mindedness, accessibility, trustworthiness and reliability.

Sometimes their great success comes with great egos which can be a problem. Just because someone has significant cache doesn’t mean they will help you. Successful business women will also need to determine the structure of the mentoring relationship – in person, virtual and global or network. And if the mentoring relationship is for long term or just for short period of time.

Successful business women may not find a mentor over night. They will need to continually be reaching out to people who they think could help. Meeting with them, sharing ideas and concerns. Over time you will determine if they are the right person for you: can they be the mentors that you need to help you and your business.

Email marketing campaigns are no doubt a very good way of getting in touch with potential and existing customers. However, they only work as intended if they are personalized. You’ll be surprised to know that this does not necessarily involve a lot of work; you can use the right email marketing software to get the job done perfectly and with the least amount of fuss.

The marvel of email marketing software is that you can use it not just to send out your newsletters and offers but you can also track their effectiveness. The right software will have the following features:

– Many attractive templates: The newsletters that you send out ought to have a professional look about them or else the people who read them will not be impressed. If you are offered a selection of more than 100 templates then you will easily be able to send out impressive looking letters every time.

– Easy customization: The templates ought to have plenty of custom fields so that you can enter plenty of unique data as required. Your customers will respond better to email campaigns if the letters are addressed directly to them.

– Integration with social media: It is a major mistake to leave out social media in your marketing plan because this is where you will be able to interact best with your customers.

– Database management: You’ll need to send mailers to certain segments of your customers from time to time. Your software should enable you to divide your list into different data segments so that you can mail them separately.

– Automated campaigns: You ought to be able to set up your letters to go automatically based upon your needs. For
instance, certain messages could be sent out on specific days of the week. You can also have emails sent out on customer’s birthdays or wedding anniversaries.

– Easy to use: This is a given since you wont necessarily have a lot of experience creating newsletters or even the time to figure out how to make them. The software ought to take over the entire responsibility.

You’ll find that the right technology makes your job as a marketer very easy. In fact you can also invest in live chat software in addition to bulk email marketing software. You’ll be able to respond to your clients’ needs very easily by using live chat software. Interestingly, you’ll also find out that the software doesn’t even cost all that much.